Trustmary Review 2023:-  Testimonial Tool for Lead Generation (Updated)

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Collecting customer feedback and optimizing reviews to increase brand credibility is a continuous process for every business. Glowing reviews and testimonials increase lead generation and bring more customers. Optimizing customer testimonials is a part of the marketing process. 

Trustmary is a testimonial optimization tool that helps in collecting feedback, converting it into different forms for reviews, and generating leads through website forms. It also provides testing and conversion optimization services. 

Trustmary - Testimonial Tool

Here, we review Trustmary and its features to determine if it suits your business. Read on! 

About Trustmary

Trustmary is a versatile tool that helps businesses and marketers with feedback collection and lead generation. It is a cloud and web-based tool that works on Android and iOS devices. The company offers SaaS services and API integrations, depending on the plan you choose. 

What does Trustmary do? 

Types of Testimonials

➢ It collects unlimited customer feedback from multiple external sources 

➢ It converts the feedback to text and video reviews/ testimonials for the website 

➢ It displays the testimonials on the website through widgets 

➢ It adds more forms and widgets on the site to encourage customers to provide feedback 

➢ It optimizes the conversion rate by displaying top reviews from real people

➢ It offers A/B and multivariate testing to enhance customer experience 

➢ It blends feedback optimization and digital marketing services 

➢ It automates data collection and streamlines third-party integrations 

In short, Trustmary is a comprehensive tool to effectively manage your customer testimonials and use them to market the business. 

Features of Trustmary 

Lead Generation

Let’s look at each feature to understand how it helps your business. 

1.) Lead Generation Forms 

Add lead generation forms in multiple ways. Place them on the website. Include the live chat boxes, use them as pop-up screens, and integrate them with CRM systems like Zapier.   

2.) Review Widgets 

Customize the review widget and place it on your website to show the latest and best testimonials by customers. The process is automated to save time and energy. 

3.) Testimonial Forms 

Customize testimonial forms help you collect high-quality text and video testimonials from your customers. These testimonials take just a few minutes to give on your website. 

4.) Feedback Forms

Use survey builder to create feedback forms and share them via multiple channels like SMS, email, QR code, or on the site.

5.) Testing (A/B & Multivariate)

A/B and multivariate testing help you choose the best pop-ups, testimonials, and widgets to optimize the website for more conversions. 


6.) Third-Party Integrations

Trustmary can be easily integrated with Zapier, Hubspot, Weebly, Joomla, and Shopify. The company is working on adding more third-party vendors to the integration services. 

7.) Reporting Dashboard 

Use existing templates and real-time data to create reports about the data collected from multiple sources. The reports are easy to understand and can be shared with your teams. 

8.) Automation 

Trustmary automates the entire process of collecting, optimizing, and sharing reviews. You just have to set up triggers to send reminders and alerts. 

9.) Knowledge Base 

The company has a knowledge base with use cases, blogs, and other resources to help you customize the tool for your business. 

Trustmary Pricing 

Trustmary Pricing

Trustmary offers four price plans to choose from. You can opt for monthly or annual billing. The annual billing comes with a discounted amount. 

Solo: Free plan with unlimited text and video testimonials, one widget for the website, and access to import reviews from Google, Facebook, Yelp, G2, Capterra, Tripadvisor, or Trustpilot. 

import reviews

Business: $99/ month; has everything from the Solo Plan plus unlimited widgets, Widget White labeling, access for up to 5 users, third-party integrations, and automated testimonial collection through email. 

Pro: $299/ month; has everything from the Business Plan plus SMS automation, feedback reports, and other features. 

Enterprise: Starts at $499/ month; has everything from the Pro Plan plus access for unlimited users and technical support from the team. The plan is customized to suit the enterprise’s specifications. 

There is no limit on the free plan. You can upgrade to paid plans as and when necessary. 

Pros & Cons 


  • Easy data collection 
  • Flexible tool 
  • New features and upgrades are regularly added
  • Works fast and is reliable 
  • Great customer support 
  • Client-friendly team 
  • Clean and light interface 
  • Useful third-party integrations 
  • Worthy customizations 


  • Some functions seem complex initially 
  • Takes a while to get used to it 


Trustmary is a user-friendly tool with a plethora of features to collect, manage, and optimize customer feedback. It allows marketers and businesses to understand customer requirements and align their marketing strategies to suit the current trends and demands. 

We love that Trustmary comes out with new and exciting features. The company is constantly improving its tool to offer better services to clients. Take your time during the initial integration to understand how it works. Trustmary is super easy and efficient once you have it in your control.