Digital marketing is slowly overpowering the traditional market, and in no time that is by the coming year 2020, everything will be completely changed into online. With the augmentation in the Digital field, the opportunities are also increasing. The career opportunity over here is vast and has more creativity than any other field. Same goes with the salary packages.
Opportunities in Digital Marketing
- Digital Marketing Manager – The demand for this role is sky-scraping as because of the era that we are living in. It requires a minimum experience of 5 years or plus with valid certification. The work of the DM is to look on to the complete marketing project and frame strategies to drive more traffic.
Expected Salary:- 15 – 40 Lacs per annum
- Search Engine Optimizer – SEO today have an incredible opportunity in the field of digital marketing. The work of an SEO is to engender high traffic to a website. Through keyword research, index, experience optimization along with the help of the search engines. An SEO needs to be highly experienced with the tools as well.
Expected Salary:- Upto 30 Lacs per annum
- Web Developer/Designer – A web developer or a designer is accountable for giving a website a contemporary look that can attract more and more visitors. It involves coding, designing, developing and making the website easy to use as well. The knowledge of the machine and programming languages is compulsory for this role.
Expected Salary:- 5 – 10 Lacs per annum
- Content Marketing Manager – The work of the content marketers is to create content that is not copied plus it should be enhanced than what is already there on the web. The material has to be exceptional. Here the content marketing must be well bound with the language clubbed with a creative angle. They need to work wroth the SEO to make the content keyword optimized and to reach the maximum targeted audience.
Expected Salary:- 3 – 10 Lacs per annum
- Inbound Marketing Manager – The role of this job profile is to construct strategies to bring in more and more customers to the website. They work together with the content marketing team to comprehend and increase the conversion.
Expected Salary:- 3 – 6 Lacs per annum
- Social Media Marketers/Managers – The role of SMM is to keep track of all the social media platforms active and burgeoning. Here the knowledge of facebook, twitter, and Instagram is required on a creative note along with it is a cooperative work with the content creators and SEO.
Expected Salary:- 5 – 15 Lacs per annum
- Search Engine Marketing – The work of SEM is to create ads, manage keywords, focus on landing pages and followed up with lead generation. Here SEM needs to be acquainted with advertisement generating tools and its management to create leads.
Expected Salary:- 3 – 12 Lacs per annum
- Conversion Rate Optimizer – This role is responsible for working on the areas from where the leads are reducing. They are required to work with campaigns to analyze the loosing of probable customers and get them back on to the website with appropriate suggestions.
Expected Salary:- 4 – 6 Lacs per annum
- Affiliate Marketing Manager – More than 20% of the overall revenue for any company has been generated by Affiliate Marketers. Affiliate Marketing is booming in India these days hence all product based companies implemented affiliate technology considering that it is the best revenue generation model.
Expected Salary:- 5 – 25 Lacs per annum
Seeing the budding roles and job areas in the field of Digital Marketing can be said as a good and optimistic choice for an individual. Plus it will come up with an attractive salary, and here you are not asked to do the old boring job or get drown in the formula too. If you are creative and ambitious, then Digital marketing has loads to make it.