Email marketing is an evergreen online marketing strategy used by startups, SMBs, and large businesses. From newsletters to order and delivery updates, emails provide an array of details to the target audiences, subscribers, and customers.
Campaigner is an advanced email marketing platform with automation tools to help implement your strategy without exceeding the budget. It also provides SMS marketing services and streamlines the workflow.
Let’s review Campaigner in this post.
Campaigner Overview
Campaigner was founded in 1999 and has been offering versatile email marketing services for years. The platform is a great choice for medium and large businesses from various industries. It has automated workflows and autoresponders to save time. Small businesses can also use the platform as it helps with scalability and customization.
The company has multiple branches across the US. It has become even more popular since the launch of the SMS toolkit in 2021. You can choose between only email marketing or email and SMS bundle plans based on your marketing strategies.
Features of Campaigner
Campaigner has a plethora of features neatly categorized into the following:-
1.) Experimenting
Experiments are the heart of email marketing. You have to conduct different types of tests, like subject line testing, A/B testing, name testing, content testing, etc., to determine which combination gives the best results. The platform makes it easy to run these experiments.
2.) Email Design
A key to successful email marketing is uniqueness, design, and appeal. Campaigner offers versatile templates that can be customized without any hassle. The responsive design and access to the media library help increase the conversion rate.
3.) eCommerce
Campaigner can be integrated with online stores to collect customer data and understand their purchase behavior. From sending automated emails for abandoned carts to customizing content for different customers, the platform has a lot to offer.
4.) Contact Management
Managing contacts is vital to ensure that emails and SMS messages reach the right person at the right time. In this set, the features allow you to categorize the contacts into custom segments, create custom fields to add more information, create exclusion lists, and maintain an up-to-date suppression list without deleting contacts while optimizing email deliveries to active subscribers.
5.) Reporting
Tracking the emails and monitoring results is a part of the process. Campaigner offers quick reporting features to measure conversions, track workflow, create reports based on locations, and get a complete picture of user engagement with the business (emails opened, clicks registered, social shares, new subscribers, etc.).
6.) Subscriber Growth
Every business needs to bring more customers to survive market competition. Campaigner provides exclusive features to boost subscriber growth through sign-up forms, attractive landing pages, automated social sharing, and preference management, where users can decide the type of communication they want with the business.
Campaigner Pricing
Campaigner has four price plans, separately listed for Email marketing and Email plus SMS marketing services. Users can pay in US dollars or UK Pounds.
→ Email Marketing
- Starter: Starts from $59/month; up to 5k contacts and other basic features
- Essential: Starts from $179/month; up to 25k contacts
- Advanced: Starts from $649/month; up to 100k contacts
- eCommerce: Starts from $79.95/month
→ Email and SMS Marketing (Free phone number included)
- Starter: Starts from $104/month; up to 5k contacts and 1k SMS sends
- Essential: Starts from $224/month; up to 25k contacts and 1k SMS sends
- Advanced: Starts from $694/month; up to 100k contacts and 1k SMS sends
The company offers a 30-day free trial. Requires credit card information.
Why Campaigner?
- Perfect for mid and large-size businesses
- 20 years of Email Marketing experience
- Access all features in 30 days free trial
- Implement Campaigner with Google Sheets, Forms, Eventbrite, LinkedIn, SurveyMonkey, Facebook Lead Ads, Typeform, WooCommerce, Jotforms and other platforms.
Pros and Cons
Pros
✓Segmenting online customers
✓Useful interface
✓24/7 customer support
✓Automation tools
✓Onboarding and resources
✓Multiple templates
✓Social media integration
✓Customizable features
Cons
✗No free version, pay
✗The advanced plan is expensive
Try Campaigner
Final Words
Campaigner offers certain features not commonly found in other email marketing tools. However, the advanced plan is expensive. Nevertheless, the eCommerce integration option is for businesses with online stores. The platform helps increase conversions by up to 6x.
Though not perfect, Campaigner has a powerful and intuitive interface necessary for businesses to track their email marketing efforts. The 24/7 customer support (via email, live chat, and phone) and online resources are an added advantage. Try out the free trial to know more.
Frequently Asked Questions (FAQ’s)
1.) What’s the price range for Campaigner
Campaigner pricing starts from $59/mo (Up to 5k Contacts)
2.) What are the main features of Campaigner?
- Automation Workflows
- Conversion Tracking
- Campaigner for eCommerce
- Segmentation
- Workflow Reports
- Social Sharing
- Drag & Drop Editor
3.) How many days free trial for Campaigner?
30-day free trial with access to all basic and advanced features
4.) What are the alternatives to Campaigner?
- Moosend
- Constant Contact
- Hubspot
- GetResponse
- MailerLite
- MorphyMail
- iContact
