Email marketing is an evergreen digital marketing strategy followed by most businesses. According to Statista, the email marketing sector is valued at $10.89 billion in 2023 and is expected to touch $17.9 billion by 2027. Around 77% of businesses use email marketing for B2B content distribution, and 46% of customers prefer email communication from businesses.
However, email marketing requires a proper strategy and implementation. Automation tools can save time and resources by streamlining the process. 65% of marketers use automated email marketing tools to get better and faster results for a lesser investment.
DirectIQ is a super easy and affordable email marketing automation tool that allows you to send personalized emails to B2C and B2B audiences. The tool offers an array of features like A/B campaigns, lead nurturing, auto-resending, third-party integrations, spam doctor, and many more.
In this review, we’ll analyze how the DirectIQ email marketing automation tool helps business owners, entrepreneurs, marketers, and freelancers.
DirectIQ is a US-based company located in Lewes, Delaware (Sussex). It was founded in 2008 by Baris Ergin, the founder-CEO of the company.
It is best suited for email marketers from small to mid-sized businesses from any industry or country. Startups and beginners will find it convenient to DirectIQ as it offers straightforward solutions to automate email marketing. The company also shares video tutorials to help you get started.
Features of DirectIQ
1.) Trigger Workflows
Automate the email marketing workflows by setting up triggers for actions. Custom design the triggers with DirectIQ or link them to third-party services.
2.) Build a Customer Journey
Create an email marketing strategy for each customer based on their preferences, purchase history, and sales funnel path.
3.) Types of Emails
Send emails to pitch a product/ service, onboarding, birthdays & special occasions, welcoming new customers, educating the audience, etc.
Send personalized emails based on triggers set for data fields. This includes recurring emails for pre-defined actions and lead-nurturing emails to convert the receiver into a customer.
5.) Two-Way Communication
Enable the target audience to reply to your emails and communicate directly with the businesses.
6.) Customizable Templates
Customize the pre-designed templates to make them unique, attractive, and appealing to your audience.
7.) Email Designer
View how the emails appear on different devices and adjust the layouts for computers and mobile phones. The drag-and-drop email editor is easy to use.
8.) Segmented Campaigns
Segment customers into different categories and send personalized emails to each segment to amplify returns.
9.) Delivery Reports
Get analytical reports based on different email marketing metrics like click-through rates, bounce rates, geo-tracking, spam complaints, and more.
10.) Create Landing Pages
Build landing pages for CTAs using DirectIQ’s no-code tools. Integrate the tool with WordPress and Shopify platforms for seamless services.
11.) Spam Doctor
Regularly analyze your email content to minimize the risk of being blocked by spam filters.
12.) One-Click Third-Party Integrations
DirectIQ can be easily integrated with below applications and platforms
A.) Shopify (E-commerce)
B.) WordPress (CMS)
C.) WooCommerce (E-commerce)
D.) Magento (E-commerce)
E.) Salesforce (CRM)
F.) Highrise (CRM)
G.) Dropbox (Cloud Storage)
H.) Freshbooks (Accounting)
I.) Insightly (CRM)
Watch Video to learn how to send your first Email Marketing Campaign with DirectIQ
DirectIQ has been developed for startups and emerging entrepreneurs. The company has a budget-friendly pricing system and offers three plans to choose from.
→ Free: Add up to 250 contacts and send up to 1000 emails per month; access to features like A/B split campaigns, automation, one landing page, one inbox preview and one spam doctor report per month
→ Essential: $15/month; starts at 2500 contacts, 15000 email limit, landing pages, five inbox previews and five spam doctor reports per month, and access to all other features
→ Unlimited: $25/ month; starts at 2500 contacts and no send-limit and access to all other features with no limitations
You can add up to a million contacts in Essential ($2100/month) and Unlimited Plans ($3500/month). The company offers a 20% discount on annual subscriptions.
Pros and Cons
✓ Easy to use and efficient
✓ A good selection of customizable templates
✓ Compatible with most CRM software applications
✓ Free plan for startups
✓ WordPress integration
✓ Campaign reporting feature
✓ Social media integration
✗ Spam Doctor can be better
DirectIQ is a seamless cloud-based web tool that effortlessly automates email marketing while giving you full control of the system. The company constantly updates the tool to add more useful features based on the feedback provided by existing clients. It has also improved customer support services. The team is accessible through email, the help desk, and chat (where a live representative is online 24*7).
We have been using DirectIQ for a few months and see a noted difference in our email marketing campaigns. Our team has more time to focus on other aspects. The diagnostic reports provide insights to fine-tune our email campaigns. We are highly satisfied with DirectIQ. The company has a 4.9-star rating on Capterra and Software Advice.