Artificial intelligence tools are becoming increasingly common in many industries. From chatbots to data analytics to automation, AI has a varied role in the global market. However, concerns about the reach and use of artificial intelligence still exist. Now with companies developing like Dall-E and ChatGPT, many people worry about what AI-generated content and illustrations can do to writers and illustrators.
The public is divided about using AI tools for generating content. Some support artificial intelligence tools in creative fields, while others oppose this move. They strongly feel that content created by a machine is not the same as content written by humans.
So, the question remains. Is it safe to use AI tools for generating content?
In short, yes. It is safe to use AI for content generation. However, you should decide the extent to which AI tools will help your purpose.
Let’s look at both sides of the story and find out the best way to use artificial intelligence for content writing.
Reasons to Use AI Tools for Content Generation
There’s no denying the convenience of using AI tools to save time, effort, and money. AI tools for generating content offer the following advantages:
1.) Versatility
An AI tool can create almost any kind of content for the given input. From ads to essays, the tool can write whatever you ask of it. Many news platforms use AI to write more articles quickly. It takes an AI tool only a few minutes to complete an article or a post compared to a human writer.
2.) Cost-effective
Experienced and qualified content writers charge more. Companies spend hundreds of dollars to pay for the effort and hours a content writer invests in a project. Using an AI tool to automatically generate content is less expensive.
3.) Scalability
An AI tool can continuously generate content and produce any number of articles within a short duration. A human writer needs time for research, writing, editing, and proofreading. AI does it all in a handful of minutes.
4.) New Ideas
AI tools like ChatGPT also provide new ideas for content creation. Once you sign up and access ChatGPT login, you can chat with the AI tool and come up with new topics for content. It’s similar to chatting with your colleague or another content writer.
5.) Better SEO Understanding
AI tools are also good to identify errors in your content and fine-tune it for SEO. The tool can insert or adjust the keywords to help your post rank higher on SERPs.
Concerns about Using AI Content-Generation Tools
The concerns about using AI tools for generating content are serious and should be carefully considered when using technology.
→ Plagiarism
AI tools pull data from the internet and stitch various bits and pieces together to create an article. This can potentially lead to plagiarism as we don’t know whether the tool writes the article or simply compiles it from other sources.
→ No Personalization
AI tools don’t understand grey areas. The intent is often lost even when using NLP (natural language processing algorithms). Moreover, the content created by AI is often generic and devoid of emotion.
→ Human Editors are Necessary
Since AI tools gather information from multiple sources, the content can be incorrect and contradictory. It still has to be edited by humans to make it error-free and ready for the reader’s consumption.
→ Google Algorithm
Google released a content update in August 2022 mentioning that it will give more importance and value to content written by people. If you want to rank high on SEO, it might be better to invest in human content writers.
How to Use AI Tools to Generate Content
You can still take advantage of an AI tool to create content. Here’s how artificial intelligence can enhance your content.
- Use tools like ChatGPT for research and to brainstorm ideas. It becomes easy to start with broader topics and narrow them to specific ideas.
- AI tools can generate a list of SEO keywords and the structure of the article. It can give you the subheadings to get started.
- Generating meta text is easy if copy-paste your content into AI tools. The tools are also good for creating short pieces like ads, descriptions, etc.
To Sum Up
How you use AI content tools will determine whether it is a safe move. AI hasn’t yet reached a stage where it can replace human creativity. However, it can definitely help us come up with new ideas and overcome writer’s block.
You can also use AI tools for translating, editing, and proofreading, though it is advisable to manually proofread the article one last time. You will get better results by moderating the use of artificial intelligence for content generation. Combine AI with human expertise to create high-quality and attractive content.
