Xiaomi is one of the popular names in the smartphone industry and most of its users are seen pretty satisfied with the high-quality smartphones from the brand. Just like the smartphone market, Xiaomi has created a huge splash in the Smart TV sector as well. After its successful entry in the market last year, it is now ready to introduce new TV models in China on 23rd April.
The Xiaomi’s General Manager for the Mi TV division, Li Xiaoshuang, has confirmed that the company is all set to gear up for further expanding its Mi TV lineup in China. Using its social media platform, the company indicated that it will introduce new products by the end of this month for targeting the huge audience base.
While there is not much information or details about the event but it is expected that the main focus of the company will be on refining the aesthetics of its TV models rather than making any major changes in the hardware. However, the company has confirmed the news of its introduction of the Mi TV in China through a poster as well along with the launch date.
Despite the less information as well as the global availability of these new models being unknown, it is expected that the new models of Mi TV would soon be available in the Indian market as well as the Indian market is a major aspect for the brand’s business. Xiaomi’s performance in the Indian market has been quite impressive in recent years, with 112% year growth.
The news has created quite a buzz amongst the users as the brand has already created a market by offering affordable TV sets to the users. This recent release from the brand is seen as a challenge to the leaders, namely Samsung, LG and Sony.