Setting up a business is one thing and opening it is yet another. The grand opening ceremony for your business can be an exciting experience, yet a nerve-wracking function. A lot of stress and confusion can make you almost give up. This is due to the thrill that comes along with creating something from scratch up to complexion and finally preparing to share your success with other people.
Therefore, opening a new business is not a walk in the park, as many people would want you to think. It requires a lot of preparation, time, and a substantial amount of money to make everything fall in place much to your delight.
Above all, you need to consider coming up with unique grand opening ideas that will add color and glamor to the whole function. To achieve success and create a memorable buzz during the opening of your new business, you need to use the following ideas:
1. Invite Local Celebrities
Celebrities such as actors, athletes, and artists can help bring together masses of people. Inviting them to your event will help make the grand opening of your new business known all over. You may also partner with local politicians, local sports teams, or radio station personalities with many followers to get your message out to a wider audience.
Once you have the right celebrity attending your grand opening ceremony, make sure to get the best out of their presence. Get some red carpet ready and assign the press to cover the event from start to finish. Apart from that, put up some branded backdrop complete with your business logo on it. The attendees will certainly take pictures alongside influencers and celebrities.
Try also to persuade the invited celebrities and guests to sign autographs for those attending the event, including your customers. Remember that every little step and effort you put into your grand opening event might create a bigger buzz and lasting memory among your future customers.
2. Adopt a Social Media Campaign Strategy
Reaching out to your target audience is easy and quick thanks to this era of social media platforms. Therefore, ensure that your unique grand opening ideas include both offline and online campaign strategies. After all, there is no better platform than social media when it comes to generating online buzz.
Start by creating a Facebook, Instagram, or Twitter account to invite your followers and the local community alike. Alternatively, you may leverage social media ads in a bid to reach out to a wider target audience and ideal customers, including other business owners.
Create an effective hashtag for your upcoming grand opening event. Also, invite influencers who might be interested in attending your event. Use these particular influencers in advertising and sharing information about your grand opening event across their followers. This is because grand opening ideas involving freebies or giveaways do well under social media platforms using local hashtags.
3. Put Up a Digital Signage to Advertise Your Event
Hosting a special event, particularly a successful grand opening for your business needs some creativity. In this case, you should consider using digital signage to advertise your forthcoming grand opening function.
Promotional signs outside your new business location can enhance real-time visual communication. Furthermore, this digital signage may attract people to your event even without inviting them.
High-quality digital signs deliver vital information from a distance while promoting brand awareness. At the same time, these forms of digital communication help you create a first impression of what your customers should expect.
4. Invite a Local Band
Hiring a local band is one of the most unique grand opening ideas that can make your event a buzz and talk of the town. Bands are always a favorite choice for event organizers. Your new business’ grand opening could be a perfect place for the local band members to showcase their skills and stunts in live entertainment.
On the other hand, this professional music group can help you get as many people to attend the event as possible. Local artists are known to have local followers, particularly on their social media handles. As such, leveraging their audience may help promote your business and drive sales in the future through raising brand awareness.
5. Consider a Grand Opening Special Offer
A special deal or a great grand opening offer for those attending your grand opening is a unique way of attracting customers to your new business. Special offers play an integral role in promoting the grand opening of your business and incentivizing more interest. The offer can be in the form of a special discount, especially when opening a restaurant or cafe.
Your offer may come in the form of a steep discount for the first customers or an all-you-can-eat buffet aimed at celebrating this particular event. If it is a retail store, you can offer a reasonable percentage discount for every purchase your customers make. Providing an all-inclusive discount for a short time can potentially drive business towards you.
The above information provides an insight into some of the top and unique grand opening ideas for your new business. Whatever ideas you choose to apply during your grand opening party, make sure they attract your target audience.