2020 is here. And one thing that has evolved with the highest speed is the social media world. There is hardly any field untouched by social media’s influence. And this time, it will be bigger and better than ever. These are trends that are going to affect not only 2020, but the next decade. Therefore, it is really important to know these trends to update yourself and your business to stay ahead in the game. Have a look at the top social media trends of 2020 that you need to know.
1. TikTok Will Be Big in social media trends 2020
Everybody knows the importance of the big 5: Facebook, Instagram, Twitter, LinkedIn and YouTube. However, a big chunk of the mass has shifted and changed their priority to the new social platform on the block, TikTok. The platform is in high demand due to its popularity. And it is predicted that TikTok is more than ready to take on a big share of the marketing budget in 2020.
2. Influencer Marketing Will Go Micro in social media trends 2020
Influencer marketing is bigger than it has ever been. But in 2020, the trend is going to change from focussing on big influencers to tapping on small ones. This will happen to reduce fake engagement. Tapping the small influencers will increase the level and quality of engagement. Hence, we will see brands moving awaay from celebrity influencers, to the micro-level influencers.
3. Stories Will Become More Popular
Stories started exclusively from Snapchat. However, Instagram and Facebook didn’t take long to come out with the concept of Stories and even beat Snapchat. Stories have the potential to a more authentic insight to the viewers. This also says that videos will be trending more in 2020 than photos. It can be also used to offer flash sales and deals that only loyal users will learn to look for.
4. AR & VR Will Be More than Entertainment
Augmented reality and Virtual reality is expected to break free from the territory of entertainment, and enter other domains with the rise of 5G in 2020. This technology advancement will see AR & VR being integrated more into apps, opening new opportunities for new creative campaigns and strategies that integrate with these technologies. Areas like e-commerce will see a massive change to enhance the overall customer experience.
5. Social Commerce Will Boost
Social media platforms like Instagram, Pinterest, and Facebook are already been used by brands to sell their products. But the scope was limited and people were still ambiguous in buying from social media accounts. 2020 will see a boost in this witnessing social commerce to flourish and get stronger. This can also become a new retail avenue for brands. Social commerce is well on its way to becoming a mainstream retail channel on par with other mediums like websites and offline stores.
The year 2020 will be all about seeing more user-friendly technology in the social media space and inculcating new trends that will alter the dynamics of social media. Along with the above-mentioned trends, some other trends like live videos and Instagram stories are expected to continue to rule social media trends in 2020.