Selling artwork digitally is attracting contemporary designers and artists. Even though it has been going on for decades, things have changed dramatically recently. Artists have more control now over their artwork, and how they want to sell it.
Through this article, I will try to share my experience and things I have learned about selling artworks digitally.
To whom am I selling?
First things first – you need to understand your market. You have to identify the right set of customers, best suited to your style and type of art products. Be it creating graphic designs, or making logos, experiment until you find your passion.
How do I know if it will sell?
Honestly, you do not! But you can follow a few very simple steps to make your product very desirable.
- Create a product, which your target audience wants.
- Create a product, which solves the problem of your target customer.
- Have your own unique style.
- Be passionate about what you want to create.
Note that it is not necessary to fulfill all the above criteria. Any combination of the above might work for you.
How much should I charge?
The million-dollar question!
In this increasingly competitive market, customers have more and more choices, some of them really cheap with all-in-one bundles, which sometimes are too good to be true. But I chose not to follow that strategy for my venture. I made a conscious decision to focus on quality over quantity that helped me stand out.
Where should I sell?
If you want to save yourself from the troubles of buying your own domain and maintain your own website, there are multiple readymade platforms available for you to list your products and sell them. My suggestion would be to use those platforms, at least initially.
How do I create sellable digital copy of my art?
You have your artwork ready. Now how do you create a digital copy of the same without losing quality? Can your smartphone help you do so? No. And not all of us have access to DSLRs and SLRs.
There are quite a few online and offline tools available to improve the quality of digital copies of your artwork. However, the tool I prefer is ImageUpscaler
Reasons why I use ImageUpscaler, are:
- You can zoom into a photo without compromising quality
- It is free of cost
- It is user-friendly
- It can be accessed through any device on any OS
- It can be used for various types of formats
- It helps achieve clarity with greater resolution and higher pixilation
- Its AI (Artificial Intelligence) brightens or highlights certain features of the photo making it even more beautiful.
How to use Imageupscaler Tool
Step 1:- Click on upscale on the webpage
Step 2: Choose the file type and select the desired picture and then click on “Upscale Image”
Step 3:- After 30 to 60 seconds the upscale file will be ready for download
Selling artwork digitally might seem like an easy job, but it is not so. You need to have a lot of dedication, passion and patience to make it worthwhile. But once it does, there are very few things as satisfying. However, to make your life a bit easier, I would suggest you to use ImageUpscaler