Popular video-sharing app TikTok which is about to reach 84.9 million users in 2022 recently added a lot of new interactive elements this week for Tiktok advertisers to create more customized and engaging ads
These interactive add-ons are available globally and available in two types for brands
1.) Choose Standard if the campaign goal is to drive clicks and conversations
For example:- A voting sticker encourages audience participation by allowing companies to poll, quiz or collect feedback from users.
- Gesture:- User can interact to get reward credits in the ‘Gesture reward card’ just with a tap or swipe
- Super Like 2.0:- Coming soon
2.) Go for the premium version if the goal is to create brand awareness and community building
For example:- A popout showcase allows companies to spotlight products through a pop-out element to drive clicks
- Display Card:- Perfect for brand awareness and offers a Display card that transcends the standard format.
- Gift Code Sticker:- Click and copy the code, shop for your favorite item
- Countdown sticker:- To showcase important messaging like upcoming releases or events with Date
As per Tiktok
“Interactive add-ons drive engagement by catching the attention of audiences in a uniquely innovative and exciting way,” TikTok said in a blog post. “Our research shows that 57% of viewers are more likely to search for brand information online when they connect with businesses on TikTok. Acting as an extension of your creative idea, Interactive Add-Ons offer flexible formats that encourage consumers to join in the fun when they see your ad.”
The global launch of interactive add-ons arrived in few weeks just after the company introduced a new Creative Agency Partnerships (CAP) University program which is designed to help creative agencies become Tiktok experts
We highly recommend you to go for Interactive Add-ons if you are looking for
→ App Installs
→ Reach & Frequency (Traffic, Video views)
A.) As per Tiktok viewers who have shared liked or commented on a Tiktok brand video are 150% more likely to buy a product or service.
B.) Tiktok will surpass Snapchat and Twitter in ad revenues in 2022 with more than $11 billion
Hope you will reach new users and interact more closely with your audience using these ad-ons.