Last updated on December 20th, 2021 at 05:59 pm
You need to get on board with video as the new top form of online content if you haven’t already done so.
Marketers are increasingly relying on video marketing trends to reach their target audiences. According to statistics, businesses used video as a marketing tool in 86% of cases in 2021. Moreover, 93% of them consider it an essential marketing strategy.
Neither businesses nor the government is just guessing. Consumers clearly demand more video content, so they are responding.
Consumers are twice as likely to share videos than other forms of internet content. A staggering 84% have been convinced to buy a product after watching a video. According to Cisco, 82 percent of all online traffic will be video by 2022.
Be ready to face challenges in running your business if you are not doing video marketing.
Are you ready to enhance your video marketing strategy? In this article, we present six emerging video marketing trends for 2022 you should know and adopt.
6 Video Marketing Trends for 2020
1.) The Live Stream Videos
The pandemic halted in-person events and experiences in 2020, skyrocketing the importance of live video. In reality, it’s become a critical tool for marketers to stay in contact with customers, and our understanding of what constitutes “streamable content” has shifted considerably.
Instagrammers and other influencers are utilizing live videos to promote products. Music artists are televising concerts online. Broadway companies are streaming full-length productions live.
Content marketers should adopt a video marketing approach that emphasizes live video. Live video content demand doesn’t go away, even as life returns to normal – in fact, it’s growing.
Video content is preferred by consumers in general, but they are more engaged when the content is live. Live videos generate 6x more interactions on Facebook, for example than pre-recorded videos.
However, only 28% of video marketers expect to use Facebook Live as part of their strategy (and the number is similar across the board). Video email marketing is reported to be more effective by B2B Marketers.
What should we take away from this? Right now, brands can build engagement and get a competitive advantage by embracing live video.
2.) SEO-friendly videos
Videos optimized for search are not a new concept, but what about SEO videos? Video marketing generates 53 times more first-page rankings than other traditional SEO techniques, a recent study found. According to Brightedge, Google now includes video snippets with 26% of search results, and users are more likely to click on them.
If you want to use videos to improve your search engine ranking, ensure they are relevant, consistent, and optimized from the backend.
In order to make your videos more effective, be sure they all have a clear aim. Provide answers to consumers’ questions, educate them on important topics related to your brand, and create interesting video content.
The next step is to be consistent. Boosting your ranking requires consistency, just like traditional SEO content. Your website will gain more visitors if you regularly create video content and publish it there.
As the last step, don’t forget to use important technical optimization techniques like title tags, keywords in descriptions, selecting appropriate images for thumbnails and responding to comments to drive engagement.
A great brand narrative engages audiences, connects brands with consumers, and develops your brand personality. It is easy to tell those stories through Vlogs (or video blogs).
As the protagonist, they tell the story of topics, events, and experiences through the eyes of the creator or brand, allowing consumers to gain a deeper insight into who they are.
Influencers have also mastered the art of video blogs – you can find videos on just about any topic from parenting to sports to pet care to travel (and more). In a world where even the best text-only narratives can’t always keep audiences engaged, they’ve upped the ante for traditional bloggers.
The popularity of vlogs is not limited to text. Compared to other types of travel content on YouTube, travel vlogs receive four times as much social engagement. This may be the new video trend in 2022.
Researchers have also found that most vlogs are written by individuals. Therefore, brands need to join this video marketing trend. You can use an online video editor to create video blogs and establish a personal connection between your team and your audience, display your brand personality, and keep consumers engaged with your content.
4.) Social Media Stories
The social media stories brand posts create a more personal connection than other video content. Nonetheless, social media stories differ from other video content. It is an old video trend but still relevant in 2022.
Their main purpose is to be more casual. Among the many ways you can tell your brand’s story, vlogs are the edited version of your overarching tale. On the other hand, social media stories are the outtakes that don’t make the final cut (but that people still want to see).
In addition to offering tons of ways to get interactive with your consumers, social media stories also provide endless possibilities. For example, you can use Instagram’s question feature to engage your audience in a Q&A or create polls to gather feedback on your products.
You can also share the ways customers wear or use your products by asking them to tag you in their own stories. Check out some examples below!
5.) AR/VR Videos
As technology becomes more accessible and consumers demand more interactive content, AR and VR content are finally making their way into mainstream video marketing. Future video marketing strategies will have to incorporate it because traditional video may not always suffice.
As brands across industries used Augmented Reality and Virtual Reality to create virtual experiences, the pandemic has accelerated the growth of AR and VR. Retail stores used AR and VR to let customers virtually try and buy, healthcare providers used AR and VR to guide self-diagnosis, and teachers used AR- and VR-enhanced games to keep students engaged. AR and VR are still evolving, but with the advent of Meta, new video trends like virtual videos gained new life in 2022.
Virtual experiences have transformed, much like live video over the past year and a half, and consumers are unlikely to give up the convenience and accessibility these virtual options offer. Despite the fact that AR and VR won’t completely replace the in-person experience, they’re here to stay as a marketing tactic.
6.) User-Generated Video Content
Content created by users is overwhelmingly trusted more than branded content. Nearly 70% of respondents say that UGC is more authentic and trustworthy than traditional content.
You can work with satisfied customers to make them advocates for your brand, rather than fight against it. Users can share video content on their own social media channels, and you can reshare it to drive more exposure.
This user-generated content builds consumer trust and influences their purchasing decisions over time. You can also get satisfied customers to share stories and videos about their positive experiences by offering incentives, partnering with influencers, creating referral programs, or by simply asking them.
Follow the above trends and create awesome marketing videos for your next project that will take your brand to new heights in 2022.
We are here to help and support if you have any other video marketing strategy that will help you meet your business goals.