How can Social Media Strategy boost talent Acquisition in 2018?

Last updated on September 12th, 2018 at 09:56 am

Reading Time: 3 minutes

Piercing the top talent in the industry is always a responsibility for the Talent Acquisition Team as the technology keeps on reforming every single day. Recruiters, Hiring Managers and Human Resources should keep an eye on latest technology trends to stay refreshed in Recruitment Industry and focus on hiring employees within an organization.

Our Marketing Team has recently run a digital survey to check how many companies are using social media strategy to hire the right talent for their client and we are upbeat to see when the outcomes came that more than 90% of the companies are using popular Social Media Channels such as Linkedin, Twitter, and Facebook to find a right talent for their business.

Check:- Read the full story how An Entrepreneur generate whopping $7M sales via Social Media

Recruiters become Social Media Mavens and social media tools are globally accepted as the best hiring tools in the IT Staffing Industry.

We have selected top 7 strategies for Recruiters, Startups, HR Managers that can help them to implement a successful Campaign in the company and hire a good talent in the industry.

Talent Acquisition

7 Strategies to boost talent Acquisition

1. Check the profile of candidate on Social Media Channels.

Before calling the candidate for an interview you must check the qualities or skills candidate possess.We advise you to check the LinkedIn profile which gives you a basic idea about his employment history and what kind of experience the candidate has. The best team does all the research work before procuring a good candidate.

2. Write a Killer Job description on the Social Media Portals

You must write a compelling job description and clearly mentioned all the skills that you are looking for a candidate.An effective job description helps a candidate to understand better about his roles and responsibilities and the best talent will directly approach you.

3. Do not ignore Employee Referral Scheme

Create one of the best Employee Referral Scheme for your organization as more than 76% of companies get the benefit of referral scheme to hire the best talent.Create an eye-catching infographic with the help of designing team, write a compelling content and publish on all the social media portals.

4. Brand Awareness of your  Company

Days are gone when companies use SEO to drive organic traffic to the website and create visibility Nowadays more than 78% of companies in the market focus on brand building and focus on social media tools to create brand visibility about their company.

5. Responding to Comments and Messages

Recruiters, Hiring Managers and Talent Managers must be active on Social Media and quickly respond to candidate messages and comments once the recruitment team post any status on social media portals.

6. Sharing Corporate Culture

Sharing every week company insights on social media channels help companies to establish its reputation among its followers. Social Media Mavens must highlight the following areas and use social channels in order to highlight the corporate culture.

  • Total No of Employees.
  • Full Company Information.
  • Behind the scenes activities

7. Study Analytics and Understand the user behavior

Social Media Channels such as Facebook, Twitter, LinkedIn, and Pinterest have inbuilt analytics tool to understand the user behavior such as what post and tweets are getting impressions and clicks and how the audience are engaging with your content.

Our PR Manager recently had a discussion with a Marketing Team of Axiom Global Technologies Located in Walnut Creek, California and we explored various topics in just 15 minutes:-

“How would you describe your company’s visual identity??”

Describe the structure of your current marketing team. What is everyone’s role?

What social channels do you prefer?

 How would you describe the brand voice of your current company?

What tools do you prefer for scheduling, content curation, project management, social listening, etc?

How would you handle negative comments about your brand on social media?

Is Your Company Using Social Media for Talent Acquisition?

Final Conclusion

More then 85% recruitment is done via Social Media Channels and top Talent Acquisition Companies like Axiom are attracting top talents via social media but 15% companies are still yet to adopt Social Media Technology. Social Tools are playing an important role in the Human Resource Industry to increase company business and building an online presence.

 

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