Reddit is an American social news aggregation and discussion website started on 23 June 2005 by Steve Huffman headquarter in San Francisco, California, United States. Minimum then 3 million visitors visit Reddit every day to join the discussion on various topics and submit content such as links, text, and images.You can find content on plenty of topics on Reddit such as news, science, movies, video games, music, books, fitness, food, and technology.
Recently At Web Summit week in Lisbon, Portugal, Reddit CEO Steve Huffman said we are revamping a structure and layout of the website and coming with a new design in Q1 2018 with more advanced features.
Why plan for a new design?
As Reddit is a library of content for some users which covers almost all topics hence Reddit says we are tweaking our algorithm and doing several experiments to implement the below points in 2018 which can not only expand our user base but also helps in further expanding our business.
- Building new powerful content creation tools
- Onboarding of new user through different ways
- How user spend more time on subreddits
- Improve Moderation tools
Reddit believes that the poor and imperfect user interface stops us from growing hence we are planning for a new design of a website.
Huffman personally believes that “for the success and growth of the website redesigning is the only option and content is the core strength of any website that’s what saving us as we are helping people to take part in the discussion and share your reviews thus content has played a crucial role in our success.”
Our major source of traffic is coming from mobile and desktop is no longer a traffic source for us. People are found to be engaged with our apps and thus we have decided to change the look and feel of the website but the content remains the same – Huffman Revealed
What can we achieve with the new design?
- Improve the experience for existing users
- Building a base so that no new user can be left us without joining
- Boost the engagement
- Expanding our user base and business
- More revenue
- Twitter expand the limit of tweets to 280 characters
Reddit doesn’t want to piss off with any of it’s existing and new users hence planned for a new design which is going to be launched in Q1 2018.