2020 is round the corner. Many things have been changed and replaced by newer trends. However, Instagram is one thing that still holds the ruling position. Boasting over a billion users monthly, Instagram is a competitive giant that uses ultra-smart algorithms to always stay fresh and trending in the users’ mind.
With so many users in the race to establish themselves on the platform, it’s no more easy to get more followers on Instagram the way you did it in 2019. Instagram, in 2020, aims to popularize only those players, who understand its smart algorithms and are dynamic enough.
Remember; no shortcuts can win you genuine Instagram followers in 2020. You need to set your strategy right this year. So, I’ve put together 14 latest strategies that actually work to get more Instagram followers.
Strategies to Get More Followers on Instagram In 2020
Discover Your Target Audience
Trying to win every single user that comes across your account is not a smart strategy. It is sensible to target the potential customers that are relevant and interested in your content. Filtering your audience based on their demography, geography, behaviour can guide you on which potential new followers to target next.
Tip: Instagram Insights is a great way to analyse and test your audience.
2. Enhance Your Instagram Profile
If you want to get more followers on Instagram in 2020, you need to first set your profile apart from the crowd. Your feed forms the first impression of your brand to users visiting your profile. This is an opportunity to entice them to hit the “follow” button.
The decision of whether or not a person will follow you is taken in 5-10 seconds. Hence, your feed, bio, and stories highlights become extremely important factors to get more followers on Instagram in 2020.
3. Use Hashtags and Location Smartly
While Instagram gives you the option to use up to 30 hashtags for each post, it’s not smart to do that. You should only use relevant hashtags that categorize your post in a meaning community. You can include personal branding, product-related and post-specific hashtags. Tagging your location is also an important search criterion this year.
4. Use Story Highlights
Instagram Stories witness higher engagement than posts as they promote content in the form of story-telling. Your stories are even visible to people who don’t follow you. This is a good strategy to convert potential audiences. You can also keep highlighted stories pinned to your profile to entice users who visit your account.
5. Share More Selfies
Did you know? As per several studies, photos with faces get much more likes on Instagram. So, it’s a smart strategy to incorporate more of yourself in your feed in case you’re an influencer, or your satisfied employees and customers face if you’re a business.
6. Use Common Filters for Posts
A profile gains instant attention when the feed looks professional, put-together and cohesive. The trick is to use the same one or two filters or presets for every post that you do. It synchronizes the whole theme of your profile and also cuts on the editing time.
Tip: Use Lightroom by Adobe to get best-suited presets for your pictures.
7. Try IGTV
Instagram TV lets you share longer video content with your followers. These keep users involved for a longer period, which leads to increased chances of conversion. Also, IGTV videos, like stories, are even visible to users who don’t follow you.
Tip: Use a captivating thumbnail for your videos to grab users’ attention.
8. Engage in Conversations
As a platform for social interaction, Instagram favours those who engage meaningfully. Commenting on other’s posts can gain the attention of their following audience and lead them to check out your profile and follow you.
9. Host Giveaways
Giveaways are a fantastic way to increase engagement quickly. You can ask your followers to tag their friends that may relate or benefit from your post. This strategy will attract other non-followers to check out your profile and follow you. Discounts and prizes always work!
10. Tag and Share User-Generated Content
If a user tags you in a post, you should share it in your profile in the form of stories. Tagging will help people see how current followers feel about your profile leading to stronger relationships with potential influencers.
11. Cross-Promote on Other Platforms
If you want to get more Instagram followers in 2020, it’s time to expand to other marketing channels like your website, email campaigns, Twitter, Facebook, and YouTube to direct your audience to your Instagram page. Promoting your Instagram content on other channels can be an easy way to convert a customer who is already a follower.
Tip: You can design your website layout to display your Instagram feed.
12. Collaborate With Brands
Teaming up with a complimenting business can open new gates for your profile. It fosters your brand visibility to a new set of audience.
13. Figure Out The Best Times To Post
Although you may think that people are on Instagram all day, there is a right time to post content when your audience is most active on Instagram. A photo posted at a particular time fetches more likes and engagement than others.
Tip: Instagram Insights is the best way to figure out the best hours for your target audience.
14. Use Instagram Ads
A faster way to reach your target audience and get more followers on Instagram is Instagram Ads. You can create smart paid campaigns to perform detailed audience targeting on Instagram. Your feed and story ads will be promoted directly to your target audience. This boosts visibility and maximizes reach, help you get more followers on Instagram in 2020.
Undoubtedly, growing your Instagram account is a challenge. But, if you follow the right strategies and tricks, you could definitely get more Instagram followers in 2020.
Try out the above techniques along with engaging content, right audience, and a positive mindset.