As an Amazon seller, you should know that advertising plays a significant role in achieving your golden Amazon success. However, it can be tough when you don’t know what keywords can be useful when creating an Amazon ads campaign. In addition, it can be frightening since you wish not to make a costly mistake.
As much as possible, to save your business and time, you should choose the right keywords for your campaign and ensure that they’re relevant to your products right away. Otherwise, you could waste a lot of money on ads that no one ever sees. But how can you know that? In this article, we’ll provide expert advice on finding the right keywords for your Amazon ads campaign. Here are some of them:
1. Start with broad keyword categories
If you have no idea what keywords you can use to target the right audience, it’s better to start with broad keyword categories. These could be keywords related to your product’s features and benefits or even identifies your target audience. For example, if you’re selling hair care products, some broad categories can be “hair care,” “hair loss,” “hair growth,” or “hair care products for men.”
2. Narrow down your keyword list by considering search volume and relevance
Whether you’re an Amazon FBA seller or not, you know that choosing the right keywords for your ads campaign can be the difference between success and failure. After gathering broad keyword categories, you’ll want to narrow your keywords by considering search volume and relevance.
There are keyword research resources available that you can use to help you determine how many people search and the level of competition for each keyword. Once you’ve narrowed down your list of broad keyword categories, you’ll be able to create ad campaigns that are more likely to be clicked on by Amazon shoppers interested in what you’re offering.
3. Use negative keywords to filter out irrelevant searches
If you’re running an Amazon ads campaign, you want to guarantee that you’re targeting the right keywords to attract relevant traffic to your listing. One method is to use negative terms to your advantage. As an advertiser, you should treat negative keywords as a tool to help you better target your campaigns. They help filter out irrelevant searchers and ensure that your advertisements are only shown to Amazon shoppers interested in what you’re selling.
For example, suppose you’re selling hair care products for men. You should add the term “women” as a negative keyword so that your ad won’t appear when someone searches for hair care products that are for women. By using negative keywords, you can ensure that your Amazon ads are more relevant and effective and that you’re not wasting money on ad impressions that aren’t going to convert.
4. Experiment with different keyword combinations to determine what works best
Experimenting with different combinations of keywords is essential for finding the perfect mix for your Amazon ads campaign. Choosing keywords that are important to your product and generate a positive return on investment is crucial. So, try different combinations and see what works best. It may take some experimenting before discovering the correct mix, but it will be worthwhile.
5. Keep an eye on your competition
One of the best ways to find relevant keywords for your Amazon ads campaign is to keep an eye on your competition. Look at the keywords they’re targeting and how they’re doing. In addition, you can learn a lot by observing the strategies of other businesses in your industry. But, of course, you don’t want to copy them exactly.
Understanding their approach will give you insights into what keywords have high search volume and how you can improve your Amazon advertising campaigns. You’ll never know; maybe you can come up with better ideas they haven’t considered before. So don’t be hesitant to scrutinize what your competitors are doing. It could be the key to increasing your Amazon ad campaign’s success.
So there you have it! These five pointers should enable you to find the most relevant keywords for your Amazon ad campaigns. Remember to start with broad categories, then narrow down your list by considering search volume and relevance. Next, use negative keywords to filter out irrelevant searches, and don’t forget to try different combinations of keywords to see what works best. Finally, keep an eye on your competition.
Finding the right keywords for your Amazon ads campaigns can be challenging, but it’s worth taking the time to do it right. By following these simple tips, you’ll be on your way to creating a successful campaign that targets the right customers. So, what are you holding out for? Start immediately and discover how these tips will help you find relevant keywords for your Amazon ads campaigns.
Jayce is the managing director of Seller Interactive, a digital marketing agency dedicated to maximizing its clients’ Amazon PPC and overall sales. He has worked with GoDaddy and Toyota, making him and his team today experts in the digital space with their vast knowledge and experience.