Last updated on July 15th, 2019 at 11:09 pmReading Time: 4 minutes
Kapwing is an online product suite for content creators. The platform originally started as a meme-generator, where people could create their own funny memes online for free. They added more and more features, and now have a whole suite of tools for video and photo editing. Here are some reasons why this is one of the best product suites online for meme creators, marketers, teachers, students, and more:
Kapwing is Web-Based
Kapwing is a unique video and photo editing tool in part because it is entirely web-based. This means that you won’t have to download a huge piece of software onto your computer before you start editing photos and videos, you can simply pull up the website and start. You also don’t need an account in order to start using the tool. You can make a free account, pay for a pro account, or anonymously create and download content without signing into anything. This makes it very easy to get started and to try the product out!
Kapwing is User-Friendly
It really is easy to start creating content on Kapwing. Everything is very clearly laid out on the website so that you can make intuitive changes to your videos, photos, and GIFs. They have a lot of resources on their website to show you how to use the product–whether you are a marketing professional, a meme creator, a teacher, or a student!
If you are not so keen on creating your own designs, Kapwing has many different types of templates that you can use to make Instagram stories, create collages, or make hilarious memes. There are also suggested colors on the photo editor so that you don’t have to come up with your own RGB code–though of course you can always customize if you have brand colors that you’d like to use.
Most Popular Kapwing Tools
As with any product suite, some tools on Kapwing are more popular than others. Here are a few of the most commonly used tools on the platform:
Studio is by far the most popular tool on Kapwing. It allows you to directly upload and edit photos, videos, and GIFs. You can add text, shapes, and color to photos, edit brightness and contrast, add music to videos, trim video length, and create photo slideshows among other things. This is a great way to do some quick touch-ups to a photo or video without all of the hassle of an ad-filled or complicated platform.
Did you know that 80% of videos on social media are viewed without sound? To get your point across to an audience without making them turn on the sound, you can subtitle your videos. This also allows people who are deaf or hard of hearing to enjoy the videos that you create. Subtitling on Kapwing is very easy–you can time the subtitles so that they come on and disappear at the perfect time, and you can make it easy for your audience to understand what you’re saying even if there’s background noise or you’re not speaking clearly.
The Video Maker tool allows you to upload photos, GIFs, and videos and stitch them together however you’d like. This is great if you want a lot of control when timing and editing together a video. You can also use this tool to change the size and shape of your final video–so you can use it across all of your social media platforms. This is great if you’re starting a YouTube channel, if you want to make high-quality videos for your Instagram, or if you have a following on Facebook that you want to engage by creating interesting videos for them.
This is the tool that started it all! You can create your own original memes using photos or GIFs and text. You can also use one of the many meme templates that Kapwing provides, so that you can stay up-to-date on the latest trending memes. This is great if you are running a meme page, using memes for your social media marketing strategy, or if you’re a teacher or student creating a presentation for the classroom that you’d like to spruce up with a meme.
Do you ever want to put videos and photos together in a collage? Kapwing’s Collage Tool is an easy way to create a perfect collage. Not many other tools make it possible, but with Kapwing’s collage maker you can use any combination of photos, videos, and GIFs. You can use a template or create your own layout to make unique and beautiful collages.
Kapwing is an all-around great suite of products that make it easy to create and edit your content. Best of all, you can use any of their tools for free! Pro subscribers pay a monthly fee for more features, but right now anyone can make a free account and use any of the products on the website. So, there’s nothing holding you back from trying it out! If you want to learn more about the product, you can visit, or check out their Twitter @KapwingApp.