The increasing market competition led many businesses to use new ways to convince the target market. Customer testimonials have always been considered one of the deciding factors. But many users also know that written testimonials can be manipulated. That’s where video testimonials enter the scene.
According to Dimensional Research, 90% of users say positive reviews influence their purchase decisions. Two in three users say they would be more willing to try a brand after watching a video testimonial. More than 42% of users think video testimonials are effective.
So, how do you create video testimonials and add them to your business website? We know video marketing can be expensive. Is there a way to make the most of video testimonials?
5 Best Video Testimonial Tools
Trustmary is a versatile lead generation and feedback collection tool with an array of features, such as review and video testimonial collection and lead generation forms supercharged with social proof.
It offers four price plans, including a free plan for startups or freelance marketers. The primary aim of Trustmary is to collect and process customer feedback to increase the conversion rate. It provides detailed reports to understand the feedback and make better decisions. The platform is user-friendly and versatile. It offers help with generating leads, tracking testimonials, analyzing feedback, and much more.
For a detailed review, here’s the link – https://www.techpcvipers.com/trustmary/
Visme was founded in 2013 and currently has users from 120 countries around the world. It is a one-stop destination for content creators, marketers, and businesses. Visme offers free video testimonial software. It allows the creation and embedding of video testimonials on websites. You can share them on social media platforms and build brand credibility.
Visme has many templates to create videos and edit them to meet your specifications. The interface is simple and can be used by anyone. You can add audio (MP4) files, animations, etc., to make the video testimonials more interesting. The company offers email and chat support. It also conducts webinars to assist its users in customizing the software.
Boast streamlines feedback collection and the creation of video testimonials. All you need to do is send a link from the Boast to your customers. The link includes a feedback form with recording capacity. Customers can record their testimonials directly in the form. It is mobile-friendly and screen responsive. They can start recording the video from any device that has a camera connected to it.
Boast automates the process of sending forms and reminders to customers. What’s more, it takes just one click to post video testimonials on social media platforms. The company offers a 14-day free trial. It has monthly and annual pricing for three plans- basic, team, and premium. Boasts has more than 1000 clients.
StoryPrompt is a marketing platform that provides video storytelling services to help businesses engage with customers and increase their trust. Send the feedback link to customers and ask them to record their testimonials from any camera-enabled device. Collect the videos, edit them, and share them on your website and social media.
Customize the video templates with your brand logo, background music, subtitles, and more. It is simple and hassle-free. The captions are generated automatically. You can download the videos and save them for later. The company also offers ad-free hosting services. StoryPrompt has three price plans, including a free plan for beginners. The company guarantees more than 66% leads and 80%+ conversions through the website.
Camily is end-to-end video testimonials software that allows you to crowdsource high-quality content and use it for business promotions and marketing. It offers hosting, publishing, and embedding services to marketers, startups, SMBs, and enterprises. There’s no need to code or learn video-editing techniques. It is user-friendly.
Send a link to customers to get video testimonials and build a library of your own. Edit and publish the videos on the website and social media platforms with ease. Camily allows you to create HD video testimonials. It also offers white label services to add your brand’s logo to the videos. The best part is that it takes less than two minutes to set up Camily. The first five videos are free.
The tools offer simple and effective solutions to generate video testimonials that increase the conversion rate and returns. Choose a platform that provides the services and features you require to create video testimonials.
Consider your marketing budget when choosing a long-term plan. An easy way would be to start with the free/ trial/ demo versions to get a clear understanding of how the video testimonial software works. Let video testimonials work their magic on your target audience and increase sales.
As per our experience, Video Testimonials are the best way to build connections with your audience, increase your brand awareness and conversion rate.
Let us know in the comments what’s the best tool as per your choice.